In a world where the lines between fashion, wellness, and personal empowerment are constantly evolving, few women embody the fusion of these realms as effortlessly as Lauri Simpson. Hailing from Puerto Rico, Lauri’s life has been a masterclass in resilience, reinvention, and unyielding ambition. From the international stage of Miss Universe to the creative hubs of Milan, Paris, and Tokyo, she has walked runways, captured cameras, and inspired audiences across continents. But Lauri’s story is far more than accolades and applause—it is a journey of rising beyond limits and transforming challenges into purpose.
Today, Lauri Simpson is the visionary founder behind LS Lauri Simpson, a luxury activewear brand designed not merely to clothe the body, but to elevate the spirit. She is also a sought-after fitness coach, author, and Co-Founder of Lifestyle Plus Dubai Magazine, which aims to unite global creativity with empowerment and lifestyle. Through her work, she blends fashion, wellness, and personal development, inviting everyone to embrace their strength, confidence, and limitless potential.
We sat down with Lauri for an in-depth conversation about her journey, her vision, and the principles that drive her life and brand.
Forbes United: Lauri, your career spans modeling, pageantry, fitness, and entrepreneurship. How did it all begin?
Lauri Simpson: It all started in Puerto Rico when I was fourteen. Modeling caught my attention early, and it quickly became more than just a hobby—it became a pathway to discover who I was and what I could achieve. Competing in international pageants like Miss Puerto Rico, Miss Universe, and Miss International wasn’t just about titles. Each experience challenged me, taught me resilience, and built my confidence. I learned that true beauty and power come from discipline, purpose, and self-belief.
Traveling to Japan, Milan, and Paris opened my eyes to the transformative nature of fashion and creativity. I realized that fashion can be a form of expression that inspires and empowers, not just a superficial display. These experiences laid the groundwork for LS Lauri Simpson—a brand designed to help people not only look their best but feel their best.
Forbes United: What inspired you to launch your own activewear brand?
Lauri: My inspiration came from my personal journey with fitness, health, and transformation. After facing challenging periods in my life, I turned to exercise to regain my strength—physically, mentally, and emotionally. I discovered the profound effect movement has on confidence and energy. Over time, I coached thousands of clients and realized that transformation isn’t only about appearance—it’s about mindset, self-belief, and energy.
LS Lauri Simpson was born from this philosophy. Each piece is crafted to embody elegance, performance, and empowerment. My goal is for women to feel powerful and limitless while reconnecting with their strength inside and out. It’s fashion as a catalyst for transformation, not just aesthetics.
Forbes United: Your journey is also deeply personal. Who has influenced you the most along the way?
Lauri: My mother, Aurea, has been my greatest influence. She is resilient, creative, and has an impeccable sense of style. Growing up, she designed clothes for my siblings and me that looked like they belonged on a movie set. She taught me elegance, creativity, and the importance of perseverance.
Of course, my children, Angelina and Kiran, are my daily inspiration. Motherhood has taught me courage, patience, and unconditional love. They are a reminder of why I do what I do—helping others rise beyond limits while modeling the power of strength and compassion.
Forbes United: You’ve often spoken about reinvention. Can you elaborate on that?
Lauri: Reinvention has been central to my life. I wasn’t always confident; I struggled with self-doubt and insecurity. Winning titles like Miss Puerto Rico and placing in the Top 5 at Miss Universe helped shift my mindset, but the deeper transformation happened when I embraced fitness and coaching. Through discipline, movement, and consistent effort, I rebuilt my confidence and energy.
The essence of reinvention is remembering that no matter your past, you have the power to start anew. Every setback can become a step forward if you embrace your potential. That philosophy underpins both my personal life and my brand.
Forbes United: Your achievements span modeling, entrepreneurship, and wellness. Which accomplishment are you most proud of?
Lauri: It’s hard to pick just one. Personally, becoming a mother has been the most transformative and rewarding achievement. Professionally, creating LS Lauri Simpson ranks at the top. Watching people use my designs, programs, and teachings to feel confident and empowered is incredibly fulfilling. Additionally, my work as a fitness coach has been deeply meaningful. Guiding people to regain health, energy, and self-belief has reinforced my belief that transformation begins from within.
Forbes United: What are your current projects and what can we look forward to from LS Lauri Simpson?
Lauri: There’s so much on the horizon. We are preparing to debut our women’s activewear collection at New York Fashion Week in September 2026, which is extremely exciting. Alongside creative director Wolfstar, we’re also producing a new campaign filled with surprises and innovative concepts.
Next, we’ll launch our men’s activewear line, expanding LS Lauri Simpson’s philosophy of strength, elegance, and transformation to a broader audience. By December 2025, I will release my first book and the LS Body Sculpt 12-Week Online Live Program, both designed to empower people to live their healthiest and most vibrant lives.
Finally, with Lifestyle Plus Dubai Magazine, we are creating a global platform from Dubai that celebrates creativity, fashion, and lifestyle. The official launch is set for 2026, and it’s one of my proudest endeavors because it allows me to inspire and connect with a global audience.
Forbes United: How do you see the future of fashion and wellness evolving?
Lauri: Fashion and wellness are merging more than ever. Consumers want products that are luxurious, sustainable, and purposeful. At LS Lauri Simpson, we are committed to eco-conscious designs without compromising performance or elegance. The upcoming Lauri Simpson Method combines fitness, wellness, and lifestyle transformation to help people feel energetic, vibrant, and alive in body and mind. True transformation isn’t just physical — it’s mental, emotional, and spiritual.
Forbes United: With so many responsibilities, how do you maintain balance?
Lauri: Discipline and mindfulness are key. I begin each day with meditation, movement, and intention. Exercise and reflection keep me centered, aligned, and energized. Consistency allows me to excel in my work, motherhood, and creative projects. Caring for my mind, body, and energy is non-negotiable—it’s what allows me to keep giving my best to every endeavor.
Forbes United: Finally, if you could leave one message for our readers, what would it be?
Lauri: That you are stronger and more capable than you realize. Your limits exist only as illusions. With belief, discipline, and consistent effort, you can rise beyond anything that challenges you. You are limitless. That is the essence of LS Lauri Simpson — and the essence of life itself.
Credits:-
Photography & Creative Direction: Wolfstar – @styleluxuryphotography
Celebrity Hairstylist: Tareq Daifallah – @theodurarmani
Follow Lauri Simpson:
Instagram: @laurisimpson
Brand: @lslaurisimpson
TikTok: @lslaurisimpson
Website: laurisimpson.ae
LS Lauri Simpson – Because You Are Beyond Limits.
